Your 2019 Guide on How to Use Video in Email Marketing

Video continues to be a powerful marketing tool in 2023. Adding video to your email campaigns can significantly boost engagement, open rates, and even sales. This updated guide covers everything you need to effectively use video in email.

The Key Benefits of Video Email Marketing

• Higher open rates - studies show including video can increase opens by 6% on average
• Improved SEO and reach if videos are shared and watched by many
• Cost-effective way to create engaging content
• Grabs viewers' attention in crowded inboxes

Technical Considerations for Video Email

You'll want to ensure your video works across the over 30 major email platforms. Avoid coding videos directly using HTML5 - instead, use a service like Playable to embed short video snippets. These services will convert to an image fallback if the email client doesn't support video.

It's also crucial to optimize for mobile since 46% of opens happen there. Keep file sizes small, use short 10 second clips, and always disable autoplay. Thoroughly test across devices and platforms beforehand.

Creating Compelling Video Content

Once your campaign is set up technically, focus on production. Align videos to campaign goals - do you want leads, awareness, sales? Tease the full video in your email snippet and link to it on your site or YouTube.

Some top video email ideas:

• Promote an upcoming event or webinar
• Share "top 5" tips related to your business
• Offer an educational video tutorial or series
• Get creative with relevant lifestyle footage

Avoid long, sales-y product explanations. Offer quick bites teaching viewers how you can solve their problems instead.

The Future of Video Email Marketing

Adding well-produced video to campaigns boosts metrics across the board. But resist the urge to include it in every single email - you don't want your subscribers getting fatigued. Use it strategically as a way to capture attention and drive the results you want.

With some planning and creativity, video email marketing done right can significantly improve your connection with audiences in 2023. Reach out if you need any help crafting stand-out video campaigns.